In recent months Kraft has had a naming contest for the new, cheese-spread version of Vegemite.

However, when the name was finally announced at the AFL Grand Final, iSnack 2.0 didn't go down well with the Australian public.

Today, Kraft issued a statement admitting it had made a mistake with the iSnack name.

Back on July 20th, I started an unofficial campaign on Twitter to see if social media could have a hand in the naming of this product, going with my own personal choice Spredgemite.  There was an alterative spelling of 'Spreadgemite,' but it seemed a bit long.

A few tweets were sent around to my own Twitter circle and even one to Sunrise On Seven's Melissa Doyle.

Tonight, I decided to tweet Melissa to see if she remembered those July tweets.  I got a surprise.  Not only did she remember the tweets, but she thought the name was a cracker (see graphic).

I also had a look on Google to see if there'd been any prior uses of Spreadgemite and Spredgemite before my first hashtag with these names.  Yes, there is a prior mention in June, but it doesn't look like the person in question went much further with it.  I also see some people had entries with these names in the competition.  It would appear, then, that great minds thought alike.

So really, all I can claim is coming up with the first hashtags and the first concerted effort to get it into people's minds.

Kraft will be announcing their plans to replace the iSnack name on October 2, so I'll be sitting back and seeing what they have in mind.  However, I'll still plug away on the Spredgemite/Spreadgemite names because I want to see if social media can have an historic opportunity here.

And if it eventually turns out that Spredgemite/Spreadgemite is accepted?  Well, in one household, there's going to be a family cheering their heads off.